MACH ADVISORY BRAND KIT, VERSION 2
Built 2026-10-06. Full guidelines: Mach_Advisory_Brand_Guidelines_V2.pdf and https://machadvisory.ai/brand/

CONTENTS
  logo/svg, logo/png   Five lockups (horizontal, stacked, wordmark + advisory, wordmark, symbol)
                       in four colourways: color-on-dark, color-on-light, white, black.
  icons/               Favicons (svg, ico, 16-64 png), Apple touch icon, Android icons, app icon, avatar, Safari pinned tab.
  fonts/               Inter (woff2, weights 400 to 800) and its licence (SIL Open Font License 1.1).
  social/              Banners, avatars, posts, stories and highlight covers for LinkedIn, X, Facebook, Instagram, YouTube
                       and Reddit, plus social-overview.png.
  colors/              mach-colors.css / .json / .ase (Adobe) / .gpl (GIMP) and mach-palette.svg.
  moodboard/           mach-moodboard.png (3200 x 2000) and the art frames it is built from.

THE LOGO
  Symbol: three overlapping circles, Architect (violet), Engineer (cyan), Launch (amber), converging on a white centre.
  Wordmark: "Mach" in Inter ExtraBold, tracking -0.035em, with a round Mach Blue period. "ADVISORY" in Inter Medium, tracking +0.30em.
  Use colour-on-dark on dark backgrounds (the default) and colour-on-light on white or light grey. White and black are for single-colour use.
  Clear space: the cap height of the M on every side.
  Minimum size (digital): symbol 24 px tall, horizontal or stacked 120 px wide, wordmark 80 px wide.
  Do not stretch, recolour, rotate, add effects, place on busy or low-contrast backgrounds, retype, or crowd the logo.

COLOURS (dark canvas, three accent lights)
  Black                  #050506   rgb(5, 5, 6)   Canvas
  Graphite               #1B1B1F   rgb(27, 27, 31)   Surface
  Graphite 2             #222227   rgb(34, 34, 39)   Surface, raised
  Mach Blue              #2F6BF5   rgb(47, 107, 245)   Action
  Link                   #6FB0FF   rgb(111, 176, 255)   Text accent
  Violet                 #A27CFF   rgb(162, 124, 255)   Architect
  Cyan                   #37D2FF   rgb(55, 210, 255)   Engineer
  Amber                  #FFB020   rgb(255, 176, 32)   Launch
  Good                   #34D27B   rgb(52, 210, 123)   Status
  Text                   #F5F5F7   rgb(245, 245, 247)   Primary text
  Text 2                 #9A9AA3   rgb(154, 154, 163)   Secondary text

  On light backgrounds
  Violet on light        #8B5CF6   Symbol, Architect circle
  Cyan on light          #0EA5D9   Symbol, Engineer circle
  Amber on light         #F59E0B   Symbol, Launch circle
  Descriptor on light    #5D5D68   ADVISORY on white
  Ink                    #050506   Wordmark on light

  Practice colours: Architect = violet, Engineer = cyan, Launch = amber. Never mix two in one component.

TYPE
  The website uses SF Pro on Apple devices and Inter everywhere else:
  -apple-system, BlinkMacSystemFont, "SF Pro Display", "SF Pro Text", Inter, system-ui, "Segoe UI", Roboto, sans-serif
  Use Inter for slides, documents and social artwork. Headlines Semibold with tight tracking; second half of a headline Light in grey.
  Sentence case. No em dashes, no exclamation marks, no emoji.

IMAGERY
  Abstract, cinematic, dark. Subject right of centre, calm left third for the headline, one accent hue per practice, slow motion.
  No app screenshots, no pixel art, no stock photography.

BOILERPLATE
  Mach Advisory is an AI-first engineering and go-to-market advisory firm. We architect it, build it and launch it.

Questions: https://machadvisory.ai/contact/
(c) 2026 Mach Advisory LLC. Inter is (c) The Inter Project Authors, SIL OFL 1.1.
