Competitive strategy & executive advisory.

Work directly with senior operators on high-stakes technology decisions. We map the alternatives, recommend what to build or buy, and put the trade-offs in a decision memo leadership can use.

Outcomes for your business

First tangible output: Competitive landscape

Sharper betsDecisions made on a clear view of the market and the technology.
Board confidenceA technology story that holds up under investor questions.
SpeedHard calls made in weeks instead of quarters.

The short answer

What does an executive technology advisor do?

An executive technology advisor gives leaders an experienced, independent view on strategy decisions where technology is central: competitive positioning, build versus buy, platform bets, AI strategy and technical due diligence. The advisor brings operating experience and pattern recognition, without the overhead of a full consulting engagement.

Interactive

Map your position.

Drag YOU across the map, or use the arrow keys, to see how crowded your corner is.

LIVE // Positioning map // drag to moveINTERACTIVE
POINT SOLUTIONPLATFORMSELF-SERVEHIGH-TOUCHABCYOU

Sound familiar?

You need this if…

✕A competitor just announced an AI feature and the board wants an answer
✕Build, buy or partner decisions keep getting deferred
✕You need a technical opinion you trust before a large commitment
✕Strategy lives in slides that engineering never reads

What we do

Scope of the work.

01
Competitive mappingWhere you and competitors sit today, and where AI is shifting the ground.
01

Competitive mapping

Where you and competitors sit today, and where AI is shifting the ground.

02

Build, buy or partner

A structured call on each capability, with costs and risks side by side.

03

Technical due diligence

An operator view of a target company, vendor or platform before you commit.

04

AI positioning

How AI strengthens your moat, and where it quietly erodes it.

05

Board preparation

Clear technology narratives and answers for boards and investors.

06

Ongoing counsel

A standing line to senior advisors for the decisions that come up between meetings.

Deliverables

What you walk away with.

Everything is yours to keep, whether you build with us or on your own.

01Map

Competitive landscape

Positioning map with competitors, substitutes and white space.

02PDF

Decision memos

Short memos on the calls that matter, with a clear recommendation.

03Deck

Board narrative

A technology story your board and investors can follow.

04Report

Diligence findings

Risks, strengths and questions for any target or vendor.

05Calls

Advisory sessions

Regular working sessions on the decisions in front of you.

How it works

Four steps, one team.

01

Listen

Understand the business, the market and the decision in front of you.

02

Map

Build the competitive and technical picture with evidence.

03

Recommend

Give a clear recommendation, the trade-offs and what would change it.

04

Stay close

Support execution with ongoing counsel as things evolve.

Powered by our platform CloudTeams™

Context stays on one record, not in a deck

Competitive strategy & executive advisory runs on the CloudTeams™ Platform, the AI-powered platform we built for firms that sell expertise. Mach is its first customer.

  • Contacts, notes and tasks from discovery stay on one record
  • A read-only AI assistant answers questions across it, so nothing is re-explained
  • One team carries the work from readout to roadmap

Keep exploring

Related services.

03 // Launch

Positioning, Messaging & ICP

Technical products lose deals when the story is fuzzy.

Explore →
01 // Architect

AI & Digital Transformation Roadmaps

We turn a pile of AI ideas into a sequenced plan: which use cases first, what data and platforms they need, who owns them, and what it costs to get each one into production.

Explore →
03 // Launch

GTM Readiness Assessment

Before you announce, find out if your market is ready to hear it.

Explore →

Field Notes

Go deeper.

Practical playbooks from the team that does this work.

Architecture // 6 min read

The AI Readiness Assessment: 7 Questions to Answer Before You Fund Another AI Project

A practical AI readiness assessment: 7 questions across strategy, data, infrastructure, security, and people that decide whether an AI investment ships or stalls.

Read the field note →
Field Notes

Playbooks for teams that ship.

Practical guides on AI architecture, agentic-first engineering, and technical go-to-market.

Browse all field notes →

FAQ

Questions about AI executive advisory

Straight answers about competitive strategy & executive advisory. Still curious? Ask us on a free call.

Is this a retainer or a project?

Either. Some leaders want a single decision memo or diligence review. Others want ongoing counsel. We shape it to the decision in front of you.

Who does the advising?

Senior operators with enterprise experience in cloud, AI infrastructure and go-to-market. You work with the same people throughout.

Can you do technical due diligence on a target company?

Yes. We review architecture, code practices, infrastructure, AI claims and team, and report risks and strengths in plain language.

How do you handle confidential information?

We sign a mutual NDA before any sensitive discussion, and share findings only with the people you choose.

What if the strategy needs building?

Our Engineering & Development and GTM practices can execute what we recommend, so strategy and delivery stay connected.

Ask us directly →

Project inquiry

Tell us about your project.

Tell us where you are and what you need. We will tell you honestly whether competitive strategy & executive advisory is the right next step.

  1. 01
    Tell us where you are headedA two-minute form. Share the outcome you want and any constraints.
  2. 02
    45-minute discovery callWe listen first. No pitch deck, no sales script.
  3. 03
    Your readout within one weekWhere the gaps are and which practice will move the needle fastest.
First conversation freeSenior team, not a sales repMutual NDA on request

Ready to choose a time? Schedule your free consultation →

Project inquiry // 2 minutes

Tell us about AI executive advisory

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